The brand was born in 1990, in a small kitchen in Monterrey, Nuevo León. It was there that its iconic snack sauce first came to light, which over time became the essence of the La Sabrozita® brand.

Two years later, the first plant was built, which led to the development of more products in the La Sabrozita@ family.

Since then, their products have been taken beyond the borders of Mexico, bringing their flavor to thousands of Mexicans who are outside their homeland.

La Sabrozita️ is synonymous with tradition, quality, flavor, family and above all roots; it is a link that reminds us of the flavor and warmth of home.